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Beginners or experts (in business), we get off the ground: MADONKITE

Updated: Jul 26, 2018


Freestyle Kitesurf Champion, Estefania Rosa, is joining us on the 20-30 November 2018 MADONKITE project.

When people start to get depressed or are hit by a feeling of « getting old », it can be because they have not done 3 basic things: Eating right, sleeping right, exercising/done the right movements.

The MADONKITE project is first about movement, creativity, and getting off the ground.


Fun, Work Smart, and useful adrenaline: the MADONKITE project

Who has not looked without envy, those riders on a rather small board, sailing with a kite? Yes, this is kitesurfing. And it puts a smile on faces.


The MADONKITE project is for beginners or experienced kitesurfers. It proposes and eco-sports, human and social experience to individuals linked to corporations or not, who are looking for an exceptional challenge with a meaning. It is about participants having fun and being open, learning more about themselves, growing, finding inspiration and motivation, and getting some work done. Kitesurfing teaches flexibility and to do things at the right time, and not because it is between 9 or 5. Because the weather cannot wait, you must be available and get out when you have to - not when it's time. Kitesurfers learned to apply this mindset, also when they work.


MADONKITE takes clients on a kitesurfing journey by sea called "downwind" or by pick-up, depending on the local conditions or level of participants, leaves space for a business workshop and contributes to a for profit or not, local impact project. It has excellent ingredients for reaching business goals. On this adventure, the group comes first: Corporate participants can have private time set aside for their "work smart" professional programme : Trainings, rewards & lessons learned, incentives & target setting (for sales teams for example), leadership or teambuilding while individual participants may pitch their ideas in informal ways and get group feedbacks. The project finds the best locations that provide good enough internet access. The social project is implemented close to the best kitesurfing spots worldwide and can be visited, which enables clients to get insights on the context, trends, constraints and opportunities in the area.


The 2018 MADONKITE project is now open for registration for clients to join the 20-30th November 2018 kitesurf and downwind trip project in Brazil Nordeste, the mecca of kiteboarding. Partners who share the heart of the project are also sought. The project is limited to 16 persons, including 8 beginners. The full offer can be consulted here: www.madonkite.com/offer. The 2018 MADONKITE project is honored to host as a special guest, Estefania Rosa, 2016 Freestyle Kitesurf World Champion – who will join the trip during one day. She is a dynamic young Brazilian, engaged in her local community, helping the kids access gear.


Encouragement

In these times of great changes, kitesurfing and a downwind adventure can encourage companies to work smart and individuals to adapt better while keeping their objectives, and help them to reach their personal or professionnals goals by learning how to better:

  • Fix your objective and concentrate first...

  • Play the game, don't let the pressure for results win...

  • Improve your technique more than your strength...

  • Take calculated risks, plan...

  • Persevere... sometimes makes mistakes...

  • Listen to the environment and to your kite, as to your clients...

  • Never overestimate yourself, know the basics...

  • Respect the rules, help eachother to avoid the crash...

  • Push the limits without crossing them...

  • Observe and stay flexible in order to adapt...

  • Don't be afraid to ask...

  • Let go at the right time and know how to react...

Corporates: Big or small, independent or in a team – movement and flexibility only can keep one attractive and competitive

As the sky becomes the limit for new generations in business, young graduates, unlike more experienced leaders, have accepted the fact that they will not work in the same company for a lifetime. In a certain way, it is a violence they are subjects to, but many have understood that movement, doing and trying out things, sometimes failing, is essential to find ways to adapt.

Innovating and being an entrepreneur or a leader can also be like running a marathon. 80% of startups do not make it past their first year of operation. Contexts change quickly. Strategies and business plans must be constantly adapted and cannot be fixed in stone. Kitesurfing can teach many lessons to leaders, start-uppers and entrepreneurs, on how to lead and manage teams, deal with risks and uncertainty.


Big organizations are rethinking ways to stay competitive as they increasingly are being challenged by smaller, more attractive startups. Young generations want to change big companies, want to change the status quo, become better persons, leaders and work for companies that have values and that are flexible to fit their agendas - like passionate workers or kitesurfers: you must go when it is the time and when the weather allows, not when the clock rings. The MADONKITE project is not a snackable action to use up a teambuilding budget. It is a real investment in people, with long term effects beyond your team, on the mindset, the image and results of your company. Offering your teams and partners to be part of the MADONKITE project, values your people in a way that is challenging them.


Qualification in all sports comes first as a team. Even in individual ones such as kitesurfing. The MADONKITE project also expects that teams will look different and work smarter in the future, with mixes that not always hook together “naturally”, like introverts and extraverts would usually not. Team cohesion and communication will become increasingly important to unite technologists and human centered leaders – to make appropriate use of technology depending on contexts. In addition, as work becomes nomadic and more flexible than ever, other ways for teams to work together can be found, than behind 4 walls.

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The MADONKITE project is powered by the Zürich based 4 DEV Consulting Ltd., which provides advisory services for organizations striving to achieve sustainable effects and results in kiteboarding areas and beyond.

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